IMPACT: a powerful effect that something, especially something new, has on a situation or person
”Management is doing things right; leadership is doing the right things”
”From years of study, I estimate today more than 70 per cent of needed change either fails to be launched, even though some people clearly see the need, fails to be completed even though some people exhaust themselves trying, or finishes over budget, late and with initial aspirations unmet”
Kotter, 2008, (p12/13)
Based on research, showing that only 15 percent of all training and education can show an positive effect for the company, American professor Robert O. Brinkerhoff developed ”High Impact Learning” (the 40-20-40 model).
Founded on that model we are using an “Deep Impact Implementation” approach to ensure the maximum outcome for customers. Deep Impact Implementation don’t just seen an implementation with a narrow focus on the event itself (e.g. writing new procedures). Instead, the focus should be on creating those skills, knowledge and actions that accelerate the implementation of critical strategic performance initiatives. This means that efforts should be made in respect of the conditions before and after the event as much as the event itself.
Deep Impact Implementation will ensure Institutionalization of strategic initiatives to provide the business benefits they are intended for.